![]() ![]() “After that, there is no improvement,” Bill says with a break in his voice as he fights back tears. Further progress, the therapist said, would probably stop after the first year. In the earliest days of her recovery, Chrissy’s physical therapist told them most of her improvement would come in the first six months, with a bit more in the following six months. Bellows’ stroke left her entire right side paralyzed, and she currently walks with the support of a cane or by holding her husband and caregiver Bill, but she’s tenacious and determined to walk again on her own. She was an early patient, testing when the trials were more rudimentar she merely walked to music playing on a cellphone. So early into partnerships like MedRhythms, we’re more worried about losing out on opportunities and not innovating than we are about making a mistake and providing a license we could’ve gotten more money for later.”Īmong the scores of patients MedRhythms has worked with since its founding is 74-year-old Chrissy Bellows, who has tested the company’s product after suffering a stroke in 2016 and is now on MedRhythms’ patient advisory board. “We want to jump into markets early to get a competitive advantage. “ Obviously, this isn’t a pure-play music market, but what’s interesting to contemplate, whether you’re looking at social, gaming, or health and wellness, these are really large sectors where music is still an interesting play,” Nash says. Markets UMG and MedRhythms declined to disclose the financial details of their license partnership. The digital therapeutics market itself is worth about $3 billion now and could be worth around $13 billion by 2026 according to another report from MarketsandMarkets. ![]() ![]() The global digital-health market is worth around than $100 billion and growing quickly in light of the pandemic, with market-research company Global Industry Analysts projecting it to be worth nearly $456 billion in the next five years. Bringing music to MedRhythms takes the concept a step further, exploring monetization into the more-clinical medical sector.īusiness there will likely remain relatively niche compared with other revenue streams, given how limited the need for music may be in the medical field overall, but it shows promise. Because the music in MedRhythms’ platform will be used for strictly medical purposes, the two companies had to develop what UMG is calling a first-of-its-kind sort of prescription-music license, one that complies with the FDA.įor UMG, the deal expands on the success the music company has seen from the health-and-wellness ecosystem on fitness platforms like Peloton and meditation apps such as Calm. The partnership MedRhythms has with UMG is unique in the music business. MedRhythms’ research eventually led to the company’s products earning breakthrough-device status from the U.S. One super-responder began seeing significant gait improvement as late as 20 years after suffering a stroke. Patients have seen notable improvement after MedRhythms’ intervention, with Harris seeing the most notable success for stroke victims. Success through MedRhythms is far from surefire - patients need some level of walkability in the first place, and there’s no guarantee on how effective the therapy is on any one person - but the results so far have been compelling. Patients walk to the music, which speeds up or slows down accordingly. The process could aid in neuroplasticity, the process that allows our brains to adapt and learn even as we grow older.ĭuring a session, MedRhythms patients hook up sensors to their shoes and listen to music through an app with headphones while the program tracks patients’ gait and lets algorithms change the music according to rhythm. Those with neurological injuries or diseases like strokes or Parkinson’s disease often have a damaged motor system, but because of the link with the auditory system, Harris says, music works as a strong external stimulus to activate the motor system more effectively once again. The average person displays such a link when they nod their head or tap their foot to the beat of a song. The basis of MedRhythms’ research comes from what’s called auditory motor entrainment, a subconscious link between a person’s auditory and motor systems.
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